MicroStrategy’s executive chairman, Michael Saylor, is in the midst of a four-month plan to sell $216 million worth of his company’s shares, aiming to use part of the proceeds to acquire more Bitcoin.

Saylor, who had previously expressed intentions to address personal obligations and bolster his Bitcoin holdings, initiated the process on January 2 by selling 5,000 shares from his stock options awards. These awards, granted in April 2014, are set to expire on April 30, 2024.

In MicroStrategy’s third-quarter earnings call on November 2, Saylor outlined his strategy to sell 5,000 MSTR shares daily for the next four months. This move is not expected to significantly impact his substantial stake in the company’s equity. The plan aligns with Saylor’s goal to handle personal obligations while increasing his personal Bitcoin holdings.

According to a November 1 SEC filing, Saylor can sell a maximum of 400,000 shares of his vested options between January 2 and April 26 this year. Despite Bitcoin’s impressive 170% rally in the past year, MicroStrategy has outperformed the cryptocurrency, gaining 411% during the same period, as per TradingView data.

On December 27, MicroStrategy made a noteworthy purchase of 14,620 Bitcoin for $615 million, pushing their total Bitcoin holdings to an impressive 189,150 Bitcoin, valued at around $8.5 billion at current prices.